UI / UX Design
GoPropify: A Real-Estate Platform
Designing a smarter real-estate discovery platform powered by AI search
Role
Freelance Product Designer
Timeline
3 Months
Deliverables
Web & App Platform
Inductry
Product Mangers, Developers, Founders
Project Overview
GoPropify is a real estate platform that helps users discover properties, connect with brokers, and manage property listings.
The platform supports multiple user types including buyers, brokers, developers, and administrators, making the experience complex and information-heavy.
When I started working on the project, the goal was to improve how users discover properties, evaluate listings, and manage real estate projects on the platform.
The Problem
Finding the right property online is often frustrating.
Most real estate platforms rely heavily on filters and fragmented navigation, which forces users to manually search through multiple listings before finding relevant options.
Through product analysis, I identified several key challenges:
• Property search required too many manual filters
• Discovery experience felt overwhelming for new users
• Listing creation was complex for developers
• Multiple user roles lacked clear dashboards
• Users often needed assistance while making decisions
These issues created friction throughout the property discovery journey.
Research & Competitive Analysis
To understand how property discovery platforms currently work, I analyzed several real-estate platforms including:
• Housing
• 99acres
• Makaan
• SquareYards
• MagicBricks
The analysis focused on how these platforms structure property discovery, listing information, and search flows.
Key Observations
• Most platforms rely heavily on filters instead of intelligent search
• Property information is often scattered across multiple sections
• Users struggle to compare listings quickly
• Lead capture mechanisms are not always visible
These insights helped shape the redesign strategy.
Design Goals
Based on research, the redesign focused on three core goals:
1. Simplify Property Discovery
Make it easier for users to quickly find relevant listings.
2. Improve Listing Management
Help developers and brokers manage properties more efficiently.
3. Support Multiple User Roles
Create dashboards tailored for buyers, developers, and brokers.
Solution
The redesigned platform introduces a smarter property discovery experience with:
• AI-powered property search
• improved listing exploration
• structured property detail pages
• dashboards for different user roles
• consultation and assistance features
These improvements aim to simplify both the property search journey and listing management experience.
AI Search Experience
One of the most important improvements was introducing AI-powered search.
Instead of applying multiple filters, users can simply type natural queries such as:
“3 BHK in Noida under ₹1 Cr”
The system automatically understands:
• location
• property type
• budget
• developer preferences
and returns relevant listings instantly.
Key Features
• Natural language search queries
• AI-generated search suggestions
• Toggle between AI search and manual search
• Smart results page with refined listings
This significantly reduces friction in the property discovery process.
Property Discovery Experience
Once users perform a search, they enter the property discovery page, where listings are displayed in a structured format.
Each listing highlights important information such as:
• price
• location
• configuration (BHK)
• area
• developer name
Users can take actions such as:
• viewing property details
• scheduling visits
• contacting agents
This helps users move smoothly from exploration to decision-making.
Property Detail Page
The property detail page helps users evaluate listings quickly by presenting important information in a clear hierarchy.
Information Displayed
• property price and configuration
• carpet area and amenities
• builder information
• EMI calculator
• contact agent options
Clear call-to-actions allow users to:
• schedule visits
• connect with brokers
• request consultation
Listing Creation Experience
Developers and brokers need an efficient way to publish property listings.
The redesigned listing flow simplifies the process by dividing it into clear steps:
Select listing type (sell or rent)
Enter property details
Upload property images and documents
Submit listing for approval
Breaking the form into structured sections reduces complexity and improves completion rates.
Multi-User Dashboards
Because GoPropify supports multiple user roles, I designed role-specific dashboards to support different workflows.
Buyer Dashboard
• saved properties
• visit requests
• booking status
• chat with brokers
Developer Dashboard
• project listings
• inventory management
• lead dashboard
• sales analytics
Broker Dashboard
• property inquiries
• lead assignment
• follow-up tracking
These dashboards help each user type manage their activities efficiently.
Consultation & Assistance
Buying property is a high-involvement decision, so the platform includes consultation features to help users.
Users can:
• chat with consultants
• request property recommendations
• schedule virtual tours
This provides users with support during critical decision-making moments.
Impact
The redesigned platform improves the overall property discovery experience by reducing friction and simplifying navigation.
Key Improvements
• faster property discovery through AI search
• improved listing visibility
• simplified listing creation workflow
• better support through consultation features
• role-specific dashboards for platform users
These changes aim to increase engagement, trust, and property inquiries across the platform.
Reflection
Designing GoPropify helped me understand how complex marketplace platforms function when multiple user roles interact with the same system.
Key Learnings
• AI search can simplify complex discovery experiences
• marketplace platforms require strong information architecture
• designing for multiple user roles requires careful workflow mapping
This project strengthened my ability to design scalable digital platforms that balance user needs and business goals.
